Technology investments meant to ‘improve resident experience’
By
Kimberly Bonvissuto
Feb 07, 2022
New air purification technology being installed in ALG Senior’s managed communities is a game-changer for the industry, according to a company executive.
Senior living disruption means new models that promote inclusion, purpose
By
Kimberly Bonvissuto
Jan 25, 2022
Increasing consumer demand, outside investment, reengineering of traditional models, and financial and staffing pressure on existing senior living operators are changing the industry, according to experts.
Senior living communities struggle to sell value amid increasing rates
By
Kimberly Bonvissuto
Aug 19, 2024
As senior living operators continue to try to recoup COVID-19 pandemic costs, sales teams aren’t necessarily doing the best job selling value in the face of increasing prices, according to a marketing...
Shortening senior living sales cycle contributes to longer length of stay
By
Kimberly Bonvissuto
Aug 01, 2024
Showing prospective residents the value of moving into a senior living community sooner rather than waiting can have a tremendous effect on a community’s length of stay statistics, according to a sales...
Sen. Casey calls out A Place for Mom over ‘potentially deceptive business practices’
By
Kimberly Bonvissuto
Jun 20, 2024
After having its “trusted advisory service” tagline called into question last month by the Washington Post, senior living referral service A Place for Mom now is the target of US Sen. Bob Casey (D-PA),...
Digital leads just as ‘hot’ as other ones, expert says
By
Kimberly Bonvissuto
Jan 16, 2024
When it comes to senior living leads, digital sources are king, but senior living communities lack the processes and systems in place to handle those leads, as well as the urgency to work them, according...
Building a better senior living model
By
Kimberly Bonvissuto
Dec 19, 2023
How is research helping to define the future of senior living? Lisa McCracken, the new head of research and analytics for the National Investment Center for Seniors Housing & Care, recently spent a few...
Industry advocates join coalition to support federal bill requiring use of Alzheimer’s detection tools
By
Kimberly Bonvissuto
Oct 04, 2023
A bipartisan bill requiring the use of cognitive impairment detection tools in the early detection of Alzheimer’s disease and related dementias has the support of the senior living industry.
Digital continues rise as source of leads, move-ins, tours in senior living
By
Kimberly Bonvissuto
Sep 15, 2023
Digital continues its ascent to importance in senior living — as a lead source and move-in source and tour generator, according to an expert.
Missed lead opportunities stem from mismanaged digital leads, lack of outreach
By
Kimberly Bonvissuto
Sep 05, 2023
Failure to conduct community outreach and mismanaged digital leads are leading senior living operators to miss out on increasing their move-ins, according to one industry expert.