It’s a sellers’ market for prospective senior living residents: report
By
Kimberly Bonvissuto
Jun 21, 2024
As home resale values continue to be strong and the time period to sell a home remains short, now is a good time for prospective senior living residents to consider selling their homes, according to a...
Marketing key to building relationships that drive sales in senior living, experts say
By
Kimberly Bonvissuto
Jun 13, 2024
Consistently delivering relevant content not only builds brand awareness but also creates relationships and, ultimately, drives action leading to sales and revenue in the senior living sector, according...
Repositioning plans can help improve census, margin in senior living
By
Kimberly Bonvissuto
Oct 20, 2023
Revitalizing marketability and driving higher occupancy in a competitive senior living market can be boiled down to developing strategic repositioning plans to ensure a successful future, according to...
Integrating key marketing components is key to solving senior living occupancy challenges
By
Kimberly Bonvissuto
Sep 01, 2023
No “silver bullet” exists to solve occupancy challenges, according to one senior living marketing firm. But pulling together all of the key components can lead to operator success.
Exaggerating occupancy could hurt sales, marketing expert says
By
Kimberly Bonvissuto
Aug 08, 2023
It’s crunch time for senior living operators looking to increase occupancy, but exaggerating occupancy levels may end up cultivating negativity from prospective residents rather than snagging sales,...
National senior living benchmarks can help providers use statistics to make decisions
By
Kimberly Bonvissuto
May 09, 2023
NEW ORLEANS—Senior living providers who have tools to measure, track and analyze relevant sales performance metrics are in an ideal position to implement best practices and optimize their sales teams...
Benchmark campaign aims to dispel senior living misconceptions
By
Kimberly Bonvissuto
Aug 12, 2022
Waltham, MA-based Benchmark Senior Living has launched a new marketing campaign to try to educate consumers about senior living by helping them “unlearn” everything they think they know.
75 percent of providers pay commissions to sales, marketing staff: survey
By
Kimberly Bonvissuto
Jun 21, 2022
Seventy-five percent of not-for-profit senior living providers pay commissions to their marketing and sales staffs, with quarterly and bi-weekly payments common, according to the results of a recent Ziegler...
New report uses data to provide close look at senior living in 14 major markets
By
Kimberly Bonvissuto
Mar 18, 2022
The senior living industry is beginning to stabilize after a few “very challenging years,” driving the need for operators to gain a competitive edge through data to drive marketing decisions, according...
Benchmark celebrates ‘confidently coming together again’ in advertising campaign
By
Kimberly Bonvissuto
Jul 29, 2021
While the delta variant and vaccine hesitancy are threatening visitation at some senior living communities, one provider is launching a campaign around its success in building resident confidence in reopening...