Consistently delivering relevant content builds brand awareness and also creates relationships and drives actions leading to sales and revenue in the senior living field
More news for Tuesday, March 21
By
Kimberly Bonvissuto
Mar 21, 2023
3 senior living workers charged for reporting false domestic violence allegations against resident’s spouse … Guide aims to boost digital health literacy among affordable housing residents … Fewer...
More news for Friday, March 10
By
Kimberly Bonvissuto
Mar 10, 2023
Follow these tips to prevent, defend against quality of care allegations … LeadingAge endorses bill to expand affordable housing … Older workers turning to gig work: AARP … Second round of $19M grant...
Watermark pilot program turns into partnership to expand resident rehab options
By
Kimberly Bonvissuto
Aug 18, 2022
After a pilot program was deemed highly successful, a senior living operator is offering recovery technology to residents as part of its community wellness and therapy program.
CCRC breaks ground on solar array projected to supply 17 percent of annual electricity needs
By
Kimberly Bonvissuto
Aug 21, 2024
A Connecticut continuing care retirement community recently broke ground on a solar installation that is projected to supply 17% of the community’s annual electricity at an estimated savings of $7.6...
Senior living communities struggle to sell value amid increasing rates
By
Kimberly Bonvissuto
Aug 19, 2024
As senior living operators continue to try to recoup COVID-19 pandemic costs, sales teams aren’t necessarily doing the best job selling value in the face of increasing prices, according to a marketing...
Researcher eyes assisted living as base for testing AI-powered dementia screening technology
By
Kimberly Bonvissuto
Aug 14, 2024
A research-based startup is looking to assisted living providers as it works to commercialize its artificial intelligence-powered platform to improve the dementia screening process.
Senior living provider program builds community, reputation one social media post at a time
By
Kimberly Bonvissuto
Aug 09, 2024
A social media ambassador program is helping one senior living operator build community while also increasing its search engine optimization.
Shortening senior living sales cycle contributes to longer length of stay
By
Kimberly Bonvissuto
Aug 01, 2024
Showing prospective residents the value of moving into a senior living community sooner rather than waiting can have a tremendous effect on a community’s length of stay statistics, according to a sales...
The second quarter went “generally according to plan” except for challenges with occupancy issues at some assisted living communities operated by one company and a major cyberattack that disrupted...