Residents of Brookdale, Touchmark among participants in cognition research
By
Kimberly Bonvissuto
Jun 10, 2021
Residents of Brookdale Senior Living, Touchmark and other senior living communities are helping researchers improve their understanding of cognition and brain health.
Senior living operators respond to, prepare for natural disasters
By
Kimberly Bonvissuto
Aug 26, 2020
A Cedar Rapids, IA, senior housing company is offering temporary shelter to senior community members affected by a recent derecho storm. Meanwhile, tropical storms, hurricanes and wildfires are affecting...
Assisted living operators can change ‘long-term care’ narrative through partnerships
By
Kimberly Bonvissuto
Apr 12, 2022
When it comes to “long-term care,” assisted living tends to be ignored. But providers can change that narrative by networking and being full partners in opportunities, especially when it comes to clinical...
CDC: Senior living COVID-19 guidance remains unchanged; ‘We’re not there yet’
By
Kimberly Bonvissuto
Apr 20, 2021
“We’re not there yet.” That’s the message from the U.S. Centers for Disease Control and Prevention to operators of independent living, assisted living, continuing care retirement and affordable...
Senior living takes lead in COVID-19 vaccination mandates, holds breath on workforce effects
By
Kimberly Bonvissuto
Sep 02, 2021
The senior living industry is leading corporate America in mandating COVID-19 vaccination, according to the Wall Street Journal.
Brookdale expects COVID-19 expenses to reach $50 million for quarter, CEO says
By
Kimberly Bonvissuto
Jun 04, 2020
When it comes to COVID-19, Brookdale President and CEO Lucinda “Cindy” Baier said, shareholders and potential investors typically want to hear about four areas: protocols and progress on COVID-19 testing...
Brookdale takes ‘next step’ in pandemic in mandating staff vaccination: CEO
By
Kimberly Bonvissuto
Aug 06, 2021
Brookdale Senior Living President and CEO Lucinda “Cindy” Baier announced a COVID-19 vaccination mandate for its approximately 35,000 workers during today’s second-quarter earnings call,...
Group requests priority for senior living as ‘extreme’ weather event affects Texas
By
Kimberly Bonvissuto
Feb 17, 2021
Ice, power outages and low temperatures left several Brookdale Senior Living communities and other communities across Texas without power on Tuesday, necessitating the implementation of emergency preparedness...
Brookdale keeps COVID cases under 1% but sees occupancy decline, calls for government aid
By
Kimberly Bonvissuto
May 07, 2020
Less than 1% of residents at the country’s largest senior living operator have tested positive for COVID-19, but the virus has still affected occupancy rates, according to Brookdale Senior Living...
Is it time to reimagine assisted living? These industry experts say yes
By
Kimberly Bonvissuto
Feb 09, 2022
Assisted living must be reimagined as an affordable care option providing quality, person-centered care that melds social and medical models, according to industry experts.