Current federal efforts targeting care economy ‘miss the mark,’ industry advocates say
By
Kimberly Bonvissuto
Apr 10, 2024
As a kickoff to Caregivers Month, President Biden spoke Tuesday about the “care economy” at Washington, DC’s Union Station, celebrating the contributions of care workers across the country. Senior...
‘Landmark legislation’ aims to streamline, coordinate care for 12 million dually eligible individuals
By
Kimberly Bonvissuto
Mar 21, 2024
A bipartisan bill aiming to streamline and coordinate care for the nation’s more than 12 million dually eligible individuals — people who are enrolled in both Medicare and Medicaid — is being called...
Navigate the middle market by checking the right boxes
By
Kimberly Bonvissuto
Mar 08, 2024
The 2019 “Forgotten Middle” study highlighted the need for housing and care for older adults with incomes too high to qualify for federal assistance but not enough resources to be able to afford private-pay...
Repositioning plans can help improve census, margin in senior living
By
Kimberly Bonvissuto
Oct 20, 2023
Revitalizing marketability and driving higher occupancy in a competitive senior living market can be boiled down to developing strategic repositioning plans to ensure a successful future, according to...
Integrating key marketing components is key to solving senior living occupancy challenges
By
Kimberly Bonvissuto
Sep 01, 2023
No “silver bullet” exists to solve occupancy challenges, according to one senior living marketing firm. But pulling together all of the key components can lead to operator success.
Senior living provider helps Afghan refugees navigate US job market
By
Kimberly Bonvissuto
Aug 30, 2023
As the United States prepares to celebrate the country’s workers on Labor Day, a Virginia life plan community hosted an employment workshop to support Afghan refugees entering the American workforce.
Senior living organizations’ missions can attract residents and capital sources, enhance margins: experts
By
Kimberly Bonvissuto
Mar 07, 2023
Having a mission can better position senior living operators to attract new residents and capital sources, and enhance margins, according to industry experts.
Middle market is ‘the future of life plan communities,’ providers say
By
Kimberly Bonvissuto
Oct 26, 2022
Serving middle-income individuals is the future of life plan communities, Episcopal Retirement Services President and CEO Laura Lamb says.
‘You are going to make it,’ AHCA/NCAL CEO Mark Parkinson tells long-term care providers
By
Kimberly Bonvissuto
Oct 11, 2022
Long-term care is going to survive. That’s the prediction President & CEO Mark Parkinson gave Monday during the opening general session of the AHCA/NCAL Conference & Expo.
Selling in senior living requires conveying its value proposition, experts say
By
Kimberly Bonvissuto
May 06, 2024
Selling senior living is about conveying its unique value proposition through compelling and authentic messaging that resonates with prospective residents and their families, according to a panel of sales...