Provider uses 2-day event to introduce prospective residents to community opening in 2027
By
Kimberly Bonvissuto
Oct 03, 2024
To entice older adults to plunk down a deposit on a community not slated to open until 2027, one senior living provider created a two-day event featuring tours and tastings at a sister community, in hopes...
Retirement communities near universities create innovation, opportunities for all involved
By
Kimberly Bonvissuto
Sep 12, 2024
Older adults in the post-career life stage of their lives are looking to repurpose skills, make an impact and leave a legacy.
Customer service key to keeping new residents
By
Kimberly Bonvissuto
Sep 09, 2024
Prospective senior living residents have certain expectations when it comes to quality of life and communications, meaning that providers need to up their customer service game to keep their residents,...
Centenarians say senior living life helps them age
By
Kimberly Bonvissuto
Aug 28, 2024
Senior living sales and marketing teams could learn a few things from two centenarians who recently talked about life, bucket lists and their secrets to longevity.
Senior living communities struggle to sell value amid increasing rates
By
Kimberly Bonvissuto
Aug 19, 2024
As senior living operators continue to try to recoup COVID-19 pandemic costs, sales teams aren’t necessarily doing the best job selling value in the face of increasing prices, according to a marketing...
Senior living provider program builds community, reputation one social media post at a time
By
Kimberly Bonvissuto
Aug 09, 2024
A social media ambassador program is helping one senior living operator build community while also increasing its search engine optimization.
Shortening senior living sales cycle contributes to longer length of stay
By
Kimberly Bonvissuto
Aug 01, 2024
Showing prospective residents the value of moving into a senior living community sooner rather than waiting can have a tremendous effect on a community’s length of stay statistics, according to a sales...
It’s a sellers’ market for prospective senior living residents: report
By
Kimberly Bonvissuto
Jun 21, 2024
As home resale values continue to be strong and the time period to sell a home remains short, now is a good time for prospective senior living residents to consider selling their homes, according to a...
Lack of sales presence for overnight and weekend calls by prospects leads to poor first impressions
By
Kimberly Bonvissuto
Jun 17, 2024
A lack of sales staffing — or even backup staff — overnight and on weekends is leading to poor impressions of senior living communities, with 32% of prospective residents saying they would not consider...
Marketing key to building relationships that drive sales in senior living, experts say
By
Kimberly Bonvissuto
Jun 13, 2024
Consistently delivering relevant content not only builds brand awareness but also creates relationships and, ultimately, drives action leading to sales and revenue in the senior living sector, according...