Study proving longevity benefits of senior living is something for operators to ‘jump up and down’...
By
Kimberly Bonvissuto
Mar 06, 2024
Older adults who live in senior living communities live longer, receive more healthcare services and benefit from greater rehabilitative and preventive care within the first two years of moving into a...
Survey results reveal areas of weakness in senior living move-in experience
By
Kimberly Bonvissuto
Oct 30, 2023
One positive thing to come out of the COVID-19 pandemic is that it improved communication efforts by senior living providers to residents and their families, and although those efforts appear to continue...
Repositioning plans can help improve census, margin in senior living
By
Kimberly Bonvissuto
Oct 20, 2023
Revitalizing marketability and driving higher occupancy in a competitive senior living market can be boiled down to developing strategic repositioning plans to ensure a successful future, according to...
Missed lead opportunities stem from mismanaged digital leads, lack of outreach
By
Kimberly Bonvissuto
Sep 05, 2023
Failure to conduct community outreach and mismanaged digital leads are leading senior living operators to miss out on increasing their move-ins, according to one industry expert.
Integrating key marketing components is key to solving senior living occupancy challenges
By
Kimberly Bonvissuto
Sep 01, 2023
No “silver bullet” exists to solve occupancy challenges, according to one senior living marketing firm. But pulling together all of the key components can lead to operator success.
Maintaining independence is biggest draw for potential senior living residents, study suggests
By
Kimberly Bonvissuto
Jun 06, 2023
Highlighting their efforts to help residents maintain their independence may help senior living operators attract more residents than highlighting affordability, suggest the results of a McKinsey Health...
National senior living benchmarks can help providers use statistics to make decisions
By
Kimberly Bonvissuto
May 09, 2023
NEW ORLEANS—Senior living providers who have tools to measure, track and analyze relevant sales performance metrics are in an ideal position to implement best practices and optimize their sales teams...
Social connections, engagement keys to winning over prospective senior living residents: survey
By
Kimberly Bonvissuto
Oct 07, 2021
Social connections, technology and access to the outdoors are key to winning over prospective residents to senior living, according to a new lifestyle survey of older adults.
Consumer approach will help senior living stay relevant, entrepreneur says
By
Kimberly Bonvissuto
Apr 15, 2021
Senior living needs to consider providing elements of the consumer experience to remain relevant, Eric George,M.D., founder and CEO of ERG Enterprises and an entrepreneur, wrote Monday in an article for...
Targeting senior living prospects’ social circles, specific needs in marketing efforts may increase...
By
Kimberly Bonvissuto
Apr 13, 2021
Which benefits to emphasize in senior living marketing efforts will depend on individual prospects, but increasingly, such marketing efforts should include older adults’ social circles, according to...