Series on long-term care affordability, staffing, equity a ‘wake-up call,’ industry advocate says
By
Kimberly Bonvissuto
May 28, 2024
A special report published last week by CNHI News and the Associated Press that focused on several “issues and complications” in assisted living and other forms of long-term care is a “wake-up call...
Selling in senior living requires conveying its value proposition, experts say
By
Kimberly Bonvissuto
May 06, 2024
Selling senior living is about conveying its unique value proposition through compelling and authentic messaging that resonates with prospective residents and their families, according to a panel of sales...