Navigate the middle market by checking the right boxes
By
Kimberly Bonvissuto
Mar 08, 2024
The 2019 “Forgotten Middle” study highlighted the need for housing and care for older adults with incomes too high to qualify for federal assistance but not enough resources to be able to afford private-pay...
Innovative opportunities to serve the middle market are waiting: panel
By
Kimberly Bonvissuto
Feb 02, 2024
The time has come for the senior housing and care sector to figure out how to scale housing and services to meet the needs of the growing market of middle-income older adults, a panel of experts said Thursday.
‘Forgotten middle’ near-retirees worse off than prior generations, will need stronger supports in...
By
Kimberly Bonvissuto
Feb 02, 2024
Members of the relatively neglected “forgotten middle” group of near-retirees are worse off in health and finances than their counterparts from more than two decades ago and are going to need stronger...
Assisted living provides value, satisfaction in long-term care continuum, industry advocates say
By
Kimberly Bonvissuto
Jan 26, 2024
The assisted living industry is fighting back against growing scrutiny over staffing challenges and what consumer groups and the lay media say is a cost structure that prices many older adults out of services...
Building a better senior living model
By
Kimberly Bonvissuto
Dec 19, 2023
How is research helping to define the future of senior living? Lisa McCracken, the new head of research and analytics for the National Investment Center for Seniors Housing & Care, recently spent a few...
Integrating housing and healthcare to stimulate move-ins and margins
By
Kimberly Bonvissuto
Oct 27, 2023
CHICAGO — For decades, the senior housing industry catered to the business of wants, building on lessons from the hospitality industry in offering comfort, ease and fun. But only 10% of Americans have...