Senior living communities struggle to sell value amid increasing rates
By
Kimberly Bonvissuto
Aug 19, 2024
As senior living operators continue to try to recoup COVID-19 pandemic costs, sales teams aren’t necessarily doing the best job selling value in the face of increasing prices, according to a marketing...
Shortening senior living sales cycle contributes to longer length of stay
By
Kimberly Bonvissuto
Aug 01, 2024
Showing prospective residents the value of moving into a senior living community sooner rather than waiting can have a tremendous effect on a community’s length of stay statistics, according to a sales...
The second quarter went “generally according to plan” except for challenges with occupancy issues at some assisted living communities operated by one company and a major cyberattack that disrupted...
Senior living should be excluded from proposed federal cybersecurity reporting requirements: AHCA/NCAL
By
Kimberly Bonvissuto
Jul 11, 2024
The “social healthcare model” of senior living should preclude it from being included in proposed new cybersecurity incident reporting requirements designed for entities considered to be critical to...
Sen. Casey calls out A Place for Mom over ‘potentially deceptive business practices’
By
Kimberly Bonvissuto
Jun 20, 2024
After having its “trusted advisory service” tagline called into question last month by the Washington Post, senior living referral service A Place for Mom now is the target of US Sen. Bob Casey (D-PA),...
Tech tools can aid marketing efforts: experts
By
Kimberly Bonvissuto
Jun 14, 2024
Consistently delivering relevant content builds brand awareness and also creates relationships and drives actions leading to sales and revenue in the senior living field
Benefits of EHRs go unrecognized as assisted living trails other providers in adoption
By
Kimberly Bonvissuto
Jun 12, 2024
Electronic health records can provide information about residents that enable providers to be part of value-based care efforts, and if they are used to their potential, they can boost efficiencies and...
Senior living’s value proposition is changing, but providers can adapt and stay relevant, expert says
By
Kimberly Bonvissuto
May 10, 2024
The senior living industry is suffering from a trust and image problem, as well as a data problem. But it’s still possible for the sector to adapt to emerging technology trends to reshape its future.
Building a better senior living model
By
Kimberly Bonvissuto
Dec 19, 2023
How is research helping to define the future of senior living? Lisa McCracken, the new head of research and analytics for the National Investment Center for Seniors Housing & Care, recently spent a few...
Amazon Pharmacy expands drone delivery service to prescription medications
By
Kimberly Bonvissuto
Oct 20, 2023
Older adults in one Texas town looking to simplify their medication management might be able to have prescriptions delivered via drone.