Digital leads just as ‘hot’ as other ones, expert says
By
Kimberly Bonvissuto
Jan 16, 2024
When it comes to senior living leads, digital sources are king, but senior living communities lack the processes and systems in place to handle those leads, as well as the urgency to work them, according...
Assisted living providers must pay attention to Medicaid beneficiary protections in HCBS regulations,...
By
Kimberly Bonvissuto
Oct 13, 2023
Assisted living providers might be breaking state and federal laws in refusing to accept Medicaid or in attempting to evict residents without giving them an opportunity to appeal, according to two elder...
Report: Alternative approaches to senior living, LTSS needed for growing older adult population
By
Kimberly Bonvissuto
Dec 01, 2023
Only 13% of adults aged 75 or more years who are living alone across 97 US metro areas can afford to move into an assisted living community without starting to cash in their assets, according to “Housing...
Understaffing is driving force behind lawsuits against senior living communities, legal experts say
By
Kimberly Bonvissuto
Oct 18, 2023
Broken promises about service and care levels, attributed to “grossly understaffed” at senior living communities and skilled nursing facilities, are the driving force behind a surge in class-action...
Customized tours, quick response are keys to improving tour conversion rates
By
Kimberly Bonvissuto
Oct 10, 2023
Older adults are still looking to make a move into senior living, but sales teams are going to have to step up their game to prevent losing prospective residents, according to one industry expert.
University programs evolving to train tomorrow’s senior living leaders
By
Kimberly Bonvissuto
Apr 15, 2024
When it comes to educating tomorrow’s leaders in senior living and other areas of aging services, one of the greatest challenges is creating awareness about the opportunities in the field, a panel of...
Senior living needs units, investment — fast — but has ‘undeniable sense of optimism’
By
Kimberly Bonvissuto
Jan 08, 2024
With a projected need for 200,000 additional senior living units by next year, inventory and investment isn’t set to keep pace with the growing demand, Lisa McCracken, head of research and analytics...
‘Achilles’ heel’ of senior living sales identified; expert urges more assertiveness in closings
By
Kimberly Bonvissuto
Oct 16, 2023
Senior living communities are showing move-in options “beautifully” during in-person tours, but their sales teams too often are weak at closing, extending the sales process longer than necessary, according...
Missed lead opportunities stem from mismanaged digital leads, lack of outreach
By
Kimberly Bonvissuto
Sep 05, 2023
Failure to conduct community outreach and mismanaged digital leads are leading senior living operators to miss out on increasing their move-ins, according to one industry expert.
Support, data, immigration reform necessary to address caregiver workforce shortage
By
Kimberly Bonvissuto
Dec 08, 2023
Supportive environments to increase retention, domestic and immigration policy reform, and solid data-gathering measures are among the recommendations coming out of a new report addressing the direct care...