Recruiting and retaining employees always has been challenging, but it is increasingly so. In senior living, executives often scramble to get and keep key positions filled, frantically backfilling openings...
How to use storytelling to enrich your community
By
Wendy O’Donovan Phillips
Jul 14, 2022
Across the ages, stories have been passed down to build culture, entertain, educate and inspire. Storytelling started as an oral tradition, evolved to pictures then to writing. A memorable story discloses...
Industry benchmarking for optimum investment in marketing collateral assets
By
Wendy O’Donovan Phillips
Apr 10, 2023
Given what a monumental choice it is to select a senior living home, it is not likely that a potential resident or his or her family will make that selection based on seeing a digital ad, although such...
An 8-step approach to social media marketing in senior living
By
Wendy O’Donovan Phillips
Jul 17, 2023
Here is an eight-step approach to social media marketing using tools and approaches to streamline your efforts and bolster results.
The No. 1 missed content marketing opportunity in senior living and care
By
Wendy O’Donovan Phillips
Jan 17, 2023
More than half of recent survey respondents said they get up to 25% of leads from content marketing. Here’s how this amount can be increased.
A 12-point call to action manifesto for senior living marketers
By
Wendy O’Donovan Phillips
Feb 09, 2023
If we expect people to take action, then we must clearly call them to action.
The 7 cardinal sins of marketing in aging services (and how to avoid them)
By
Wendy O’Donovan Phillips
Jul 30, 2018
Before investing in more marketing efforts, master the marketing mix by considering the mistakes committed by aging services organizations.