Why is senior living overlooking this golden opportunity?
By
John O'Connor
Dec 07, 2017
To judge by many of the marketing materials the senior living field produces, a major benefit is not being touted.
‘What we’ve got here is failure to communicate’
By
John O'Connor
Apr 07, 2016
Wondering why it’s so difficult getting prospects to move in? Here’s my advice: Watch “Cool Hand Luke.”
Senior living could take a lesson from this Nobel Laureate
By
John O'Connor
Oct 12, 2017
What does the Nobel Memorial Prize in Economic Sciences have to do with senior living? Not much, except that perhaps the way you go about trying to fill your units may be seriously flawed.
No surprise why this event was a SMASH-ing success
By
John O'Connor
Sep 26, 2019
There are quite a few reasons why this week’s Senior Care Sales & Marketing Summit attracted an overflow crowd.
So, you want to call yourself a healthcare provider?
By
John O'Connor
Oct 19, 2023
Transitioning to healthcare holds the promise of portfolio expansion and new revenues for senior living, but new challenges will arise, too.