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The latest occupancy numbers for assisted living point to absorption issues. But they may reveal another issue as well.
To judge by many of the marketing materials the senior living field produces, a major benefit is not being touted.
A new survey sheds light on what the message of senior living communities’ marketing materials should be, but reality doesn’t match.
Transitioning to healthcare holds the promise of portfolio expansion and new revenues for senior living, but new challenges will arise, too.