Why is senior living overlooking this golden opportunity?
By
John O'Connor
Dec 07, 2017
To judge by many of the marketing materials the senior living field produces, a major benefit is not being touted.
Pay no attention to senior living’s identity crisis
By
John O'Connor
Apr 19, 2018
The latest occupancy numbers for assisted living point to absorption issues. But they may reveal another issue as well.
Senior living could take a lesson from this Nobel Laureate
By
John O'Connor
Oct 12, 2017
What does the Nobel Memorial Prize in Economic Sciences have to do with senior living? Not much, except that perhaps the way you go about trying to fill your units may be seriously flawed.
An important ‘connection’ that senior living often overlooks
By
John O'Connor
Apr 27, 2017
I am not a marketing director for an assisted living or independent living community. But if I were, my message would be simple and direct.
‘What we’ve got here is failure to communicate’
By
John O'Connor
Apr 07, 2016
Wondering why it’s so difficult getting prospects to move in? Here’s my advice: Watch “Cool Hand Luke.”
When senior living marketing is nothing short of sinful
By
John O'Connor
Mar 31, 2022
In “The Practical Drucker,” author William A. Cohen lays out the five great marketing sins many businesses commit. To say they are relevant to senior living operators in 2022 would be an extreme understatement.
No surprise why this event was a SMASH-ing success
By
John O'Connor
Sep 26, 2019
There are quite a few reasons why this week’s Senior Care Sales & Marketing Summit attracted an overflow crowd.
Prevailing views about decision-makers largely inaccurate: study
By
John O'Connor
Oct 23, 2016
It’s no secret that 50-plus year olds often make senior living placement decisions. A new study sheds light on their motivations by shredding old stereotypes.
Maybe it’s time to change the message
By
John O'Connor
Nov 12, 2015
A new survey sheds light on what the message of senior living communities’ marketing materials should be, but reality doesn’t match.
For the best marketers, it’s all about the customer experience
By
John O'Connor
Jun 09, 2017
It’s no secret why marketers in some organizations set themselves apart from the competition, according to a story in strategy+business.