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But this week, another great reason for residents to enter your community was revealed. And it’s nothing short of groundbreaking.
Have operators bent on change become a bit tone deaf about what really matters?
To judge by many of the marketing materials the senior living field produces, a major benefit is not being touted.
I am not a marketing director for an assisted living or independent living community. But if I were, my message would be simple and direct.
A new survey sheds light on what the message of senior living communities’ marketing materials should be, but reality doesn’t match.