Prospective senior living residents have certain expectations when it comes to quality of life and communications, meaning that providers need to up their customer service game to keep their residents,...
Senior living communities struggle to sell value amid increasing rates
By
Kimberly Bonvissuto
Aug 19, 2024
As senior living operators continue to try to recoup COVID-19 pandemic costs, sales teams aren’t necessarily doing the best job selling value in the face of increasing prices, according to a marketing...
Shortening senior living sales cycle contributes to longer length of stay
By
Kimberly Bonvissuto
Aug 01, 2024
Showing prospective residents the value of moving into a senior living community sooner rather than waiting can have a tremendous effect on a community’s length of stay statistics, according to a sales...
Want to attract prospects? Communicate your COVID-19 protocols, speaker advises
By
Kimberly Bonvissuto
Sep 24, 2020
Attracting consumers to senior living means creating the right product for the right market at the right price, according to the head of a market research firm speaking at the virtual Argentum Senior Living...
Digital continues rise as source of leads, move-ins, tours in senior living
By
Kimberly Bonvissuto
Sep 15, 2023
Digital continues its ascent to importance in senior living — as a lead source and move-in source and tour generator, according to an expert.
Providers have no control over this challenge to move-ins
By
Lois A. Bowers
Jun 01, 2016
Two new studies describe a challenge facing senior living operators trying to attract older adults into their properties — and there’s nothing you can do about it.
Digital leads just as ‘hot’ as other ones, expert says
By
Kimberly Bonvissuto
Jan 16, 2024
When it comes to senior living leads, digital sources are king, but senior living communities lack the processes and systems in place to handle those leads, as well as the urgency to work them, according...
It’s a sellers’ market for prospective senior living residents: report
By
Kimberly Bonvissuto
Jun 21, 2024
As home resale values continue to be strong and the time period to sell a home remains short, now is a good time for prospective senior living residents to consider selling their homes, according to a...
Report: Older adults benefit from living with others
By
Lois A. Bowers
Feb 18, 2016
A new report from the Pew Research Center reaffirms the decline in use of some forms of senior living but also offers some potential angles for industry marketing professionals.
Dynamic pricing, easier sales concepts urged for senior living
By
Kimberly Bonvissuto
Aug 18, 2023
When it comes to senior living pricing strategies, one expert encourages operators to stand out from the crowd with dynamic pricing based on inventory.