Innovation will attract the next-generation consumer to senior living, speakers say
By
Kimberly Bonvissuto
Oct 26, 2023
CHICAGO — The baby boomers will change the senior living industry dramatically and already are pushing it to a point of reckoning, according to a panel of experts discussing the next generation of 55-plus...
Task force work groups aim to chart a path for senior living’s transformation post-COVID-19
By
Kimberly Bonvissuto
Jun 11, 2020
After meeting virtually over two days at the end of May, members of the International Council on Active Aging’s COVID-19 Senior Living Task Force now are breaking into work groups to provide input into...
Operators should emphasize lifestyle in marketing efforts: study
By
Lois A. Bowers
Feb 28, 2019
Operators can make their communities more appealing to prospective residents by focusing on lifestyle and avoiding phrases such as “age-restricted” and “active adult” in their marketing materials,...