How older adults’ perceptions due to COVID-19 affect the future of senior living
By
Jim Moore
Dec 11, 2020
Operators will need to take several steps to make prospective residents feel safe.
How to get members of my sales and marketing team to sharpen their strategic focus
By
Jim Moore
May 15, 2018
The frequently asked questions concept is a very effective and credible marketing communication strategy.
Study: Flu shots may offer senior living communities a competitive advantage
By
Lois A. Bowers
Jan 04, 2018
Senior living communities that successfully encourage flu vaccination among staff members may have a marketing advantage over competing communities, suggests new research into consumer preferences.