Selling in senior living requires conveying its value proposition, experts say
By
Kimberly Bonvissuto
May 06, 2024
Selling senior living is about conveying its unique value proposition through compelling and authentic messaging that resonates with prospective residents and their families, according to a panel of sales...
Senior living providers should follow CDC’s new ‘unified’ recommendations for COVID, flu, RSV
By
Kimberly Bonvissuto
Mar 04, 2024
Senior living providers should follow the updated respiratory virus isolation recommendations issued Friday by the Centers for Disease Control and Prevention, according to provider advocacy organizations.
In DEIB initiatives, senior living must shift focus to fostering inclusive environments, survey finds
By
Kimberly Bonvissuto
Jan 18, 2024
A significant number of senior living companies have implemented diversity, equity, inclusion and belonging programs in the past year, indicating that more owners and operators are “leaning in” to...
NLRB releases new joint-employer standard amid senior living opposition
By
Kimberly Bonvissuto
Oct 27, 2023
The new joint-employer standard released Thursday by the National Labor Relations Board will present greater risk for employers that contract with services providers, “creating greater liability for...
Understaffing is driving force behind lawsuits against senior living communities, legal experts say
By
Kimberly Bonvissuto
Oct 18, 2023
Broken promises about service and care levels, attributed to “grossly understaffed” at senior living communities and skilled nursing facilities, are the driving force behind a surge in class-action...
Staffing challenges need attention from federal policymakers, industry advocates say
By
Kimberly Bonvissuto
Jul 20, 2023
Healthcare workforce shortages are at crisis levels and need attention from policymakers, according to senior living advocates.