Potential rescheduling of marijuana could affect senior living providers, residents
By
Kimberly Bonvissuto
May 22, 2024
A move by the federal government to reclassify marijuana as a schedule III drug could have implications for senior living residents.
Honorees shine at sixth annual McKnight’s Women of Distinction event
By
Kimberly Bonvissuto
May 15, 2024
Senior living, skilled nursing and home care representatives celebrated the accomplishments of many during the 2024 McKnight’s Women of Distinction Awards and Forum ceremony Tuesday at the JW Marriott...
Operators plan lower fee increases despite costs that remain elevated
By
Kimberly Bonvissuto
Oct 06, 2023
The high monthly resident fees introduced by senior living operators in the wake of the COVID-19 pandemic are starting to taper off, but that doesn’t mean costs are coming down, according to results...
Break through prospects’ ‘paralysis by analysis’ by creating emotional connection: panel
By
Kimberly Bonvissuto
Apr 26, 2024
As senior living prospects become more digitally oriented, they are more educated than ever about life plan communities and their benefits, but sales teams aren’t seeing increased move-ins or shorter...
AHCA/NCAL’s Parkinson honors ‘real heroes’ in his own words
By
Kimberly Marselas
Mar 25, 2024
AHCA/NCAL President and CEO Mark Parkinson received the 2024 McKnight’s Pinnacle Awards Career Achievement Award on Thursday. Read his acceptance speech here.
Speed to lead continues to plague senior living industry when it comes to digital leads
By
Kimberly Bonvissuto
Apr 18, 2024
Digital leads continue to be a top lead source for senior living operators, but with conversion rates not where they should be, one senior living marketing consultant is asking why.
University programs evolving to train tomorrow’s senior living leaders
By
Kimberly Bonvissuto
Apr 15, 2024
When it comes to educating tomorrow’s leaders in senior living and other areas of aging services, one of the greatest challenges is creating awareness about the opportunities in the field, a panel of...
Digital leads just as ‘hot’ as other ones, expert says
By
Kimberly Bonvissuto
Jan 16, 2024
When it comes to senior living leads, digital sources are king, but senior living communities lack the processes and systems in place to handle those leads, as well as the urgency to work them, according...
Assisted living providers must pay attention to Medicaid beneficiary protections in HCBS regulations,...
By
Kimberly Bonvissuto
Oct 13, 2023
Assisted living providers might be breaking state and federal laws in refusing to accept Medicaid or in attempting to evict residents without giving them an opportunity to appeal, according to two elder...
Buoyed by occupancy success, Thrive plans growth in active adult
By
Kimberly Bonvissuto
Aug 25, 2023
Some senior living operators continue to rebuild occupancy in the wake of the pandemic, but three Thrive Senior Living communities have achieved 100% occupancy — with one community at full capacity for...