The secret to success in senior living may be as simple and as difficult as finding the right fit, according to speakers at the 2016 NIC Spring Investment Forum.
Fears of loneliness, isolation affect tech use among older adults
By
Lois A. Bowers
Mar 14, 2018
Fears of loneliness and isolation may be preventing some older adults from using online technology, according to newly published research in the journal Communications of the ACM.
2 college students calling assisted living home
By
Lois A. Bowers
Aug 24, 2016
Victoria Kozar and Joe Huberman are the two newest assisted living residents at Masonicare at Ashlar Village in Wallingford, CT, having moved in on Tuesday. They’re also the youngest residents,...
Time, not tours, biggest factor in lead conversion: study
By
Lois A. Bowers
May 02, 2016
Senior living sales professionals may find it more productive to spend more time on each lead instead of contacting and conducting tours for as many prospective residents as possible, according to a new...
How to market to the silent generation
By
Lois A. Bowers
Mar 28, 2017
When marketing to members of the silent generation — or any generation, focus on behaviors rather than age. That’s the advice from a global marketing firm in a new report.
Investors excited about independent and assisted living: report
By
Lois A. Bowers
Jan 05, 2018
Investors this year will be most attracted to “lifestyle-focused” segments of seniors housing, including one that may surprise some, according to a new report from commercial real estate services...
Where prospects carry the most student loan debt
By
Lois A. Bowers
Aug 21, 2017
Student loan debt is increasing among older adults, according to data released Friday by the Consumer Financial Protection Bureau, suggesting that more prospective senior living community residents may...
Study: Retirement good for health
By
Lois A. Bowers
Mar 14, 2016
Here’s some information you may wish to have on hand when compiling marketing materials for prospective senior living residents: People become more active, sleep better and reduce their sitting time...
Senior living can cost less than aging in place at home: analysis
By
Lois A. Bowers
Apr 19, 2017
A new analysis showing that older adults can save money by residing in senior living communities rather than continuing to live in their homes may not surprise those in the industry, but most older adults...
Walkable location a surprising draw for assisted living prospects
By
Lois A. Bowers
Jul 26, 2017
An assisted living community’s location in a walkable neighborhood holds stronger appeal than one might expect, according to newly released research from A Place for Mom. And that appeal is expected...