Selling in senior living requires conveying its value proposition, experts say
By
Kimberly Bonvissuto
May 06, 2024
Selling senior living is about conveying its unique value proposition through compelling and authentic messaging that resonates with prospective residents and their families, according to a panel of sales...
University programs evolving to train tomorrow’s senior living leaders
By
Kimberly Bonvissuto
Apr 15, 2024
When it comes to educating tomorrow’s leaders in senior living and other areas of aging services, one of the greatest challenges is creating awareness about the opportunities in the field, a panel of...
AHCA/NCAL’s Parkinson honors ‘real heroes’ in his own words
By
Kimberly Marselas
Mar 25, 2024
AHCA/NCAL President and CEO Mark Parkinson received the 2024 McKnight’s Pinnacle Awards Career Achievement Award on Thursday. Read his acceptance speech here.
‘Landmark legislation’ aims to streamline, coordinate care for 12 million dually eligible individuals
By
Kimberly Bonvissuto
Mar 21, 2024
A bipartisan bill aiming to streamline and coordinate care for the nation’s more than 12 million dually eligible individuals — people who are enrolled in both Medicare and Medicaid — is being called...
Payoff makes overcoming barriers to the active adult segment worth it, speakers say
By
Kimberly Bonvissuto
Mar 11, 2024
The senior living industry’s active adult niche will do best if well-executed, and that starts with understanding the consumer, according to experts speaking at the National Investment Center for Seniors...
Senior living providers should follow CDC’s new ‘unified’ recommendations for COVID, flu, RSV
By
Kimberly Bonvissuto
Mar 04, 2024
Senior living providers should follow the updated respiratory virus isolation recommendations issued Friday by the Centers for Disease Control and Prevention, according to provider advocacy organizations.
Alzheimer’s Association calls for federal involvement to increase dementia care workforce, training...
By
Lois A. Bowers
Jan 29, 2024
“Congress should consider the steps it can take at the federal level, including expanding the necessary workforce and improving dementia training standards and access,” as part of efforts to “help...
Senators ask for federal study of assisted living, seek consumer feedback, ponder oversight
By
Kimberly Bonvissuto
Jan 26, 2024
The spotlight on the assisted living industry got a little hotter on Thursday as congressional leaders called for a government study on industry pricing and transparency, announced a website and email...
In DEIB initiatives, senior living must shift focus to fostering inclusive environments, survey finds
By
Kimberly Bonvissuto
Jan 18, 2024
A significant number of senior living companies have implemented diversity, equity, inclusion and belonging programs in the past year, indicating that more owners and operators are “leaning in” to...
Digital leads just as ‘hot’ as other ones, expert says
By
Kimberly Bonvissuto
Jan 16, 2024
When it comes to senior living leads, digital sources are king, but senior living communities lack the processes and systems in place to handle those leads, as well as the urgency to work them, according...