Victoria Kozar and Joe Huberman are the two newest assisted living residents at Masonicare at Ashlar Village in Wallingford, CT, having moved in on Tuesday. They’re also the youngest residents,...
Investors excited about independent and assisted living: report
By
Lois A. Bowers
Jan 05, 2018
Investors this year will be most attracted to “lifestyle-focused” segments of seniors housing, including one that may surprise some, according to a new report from commercial real estate services...
Baseball players move into senior living communities
By
Lois A. Bowers
Apr 13, 2016
Four players on a farm team for the Chicago Cubs are residing for free in senior living communities during this year’s baseball season.
How to market to the silent generation
By
Lois A. Bowers
Mar 28, 2017
When marketing to members of the silent generation — or any generation, focus on behaviors rather than age. That’s the advice from a global marketing firm in a new report.
Aegis Living gambles on uncommon perk to foster employee loyalty
By
Lois A. Bowers
Apr 03, 2017
Eight employees of Aegis Living are going to be especially happy Wednesday afternoon. That’s the day their Redmond, WA-based employer is announcing the winners of its Dream Big Lottery. Last year’s...
Survey: 17% of older adults are victims of financial abuse
By
Lois A. Bowers
Mar 22, 2016
Seventeen percent of Americans aged at least 65 years have been taken advantage of financially, according to a new survey. But you can take steps to help.
Meeting some seniors’ desire for urban living presents challenges, benefits
By
Lois A. Bowers
Dec 01, 2017
Senior living companies seeking to offer housing in urban areas can face many obstacles during the site location and building processes, but a payoff comes in addressing the needs of an unserved or underserved...
Walkable location a surprising draw for assisted living prospects
By
Lois A. Bowers
Jul 26, 2017
An assisted living community’s location in a walkable neighborhood holds stronger appeal than one might expect, according to newly released research from A Place for Mom. And that appeal is expected...
National trade association formed for senior living referral agents
By
Lois A. Bowers
Sep 14, 2017
A new national trade association for organizations that provide referrals and placements to senior living communities hopes to advance the profession, educate others about it and increase professional...
New name, existing programs for Five Star, executives say
By
Lois A. Bowers
Mar 05, 2017
A new name and established programs will carry Five Star Senior Living through 2017, executives told shareholders, analysts and others participating in an earnings call on Friday.