Operators have ‘heavy lifting’ to do to regain consumer confidence in wake of pandemic, experts say
By
Kimberly Bonvissuto
Apr 24, 2020
The COVID-19 pandemic has created challenges and shaken consumer confidence in the senior living industry. Operators will need to do some “heavy lifting” in its wake, according to one senior living...
Targeting senior living prospects’ social circles, specific needs in marketing efforts may increase...
By
Kimberly Bonvissuto
Apr 13, 2021
Which benefits to emphasize in senior living marketing efforts will depend on individual prospects, but increasingly, such marketing efforts should include older adults’ social circles, according to...
Senior living inquiries, tours and move-ins still down, but trending upward
By
Kimberly Bonvissuto
Jun 05, 2020
Consumer inquiries, tours and move-ins to senior living communities still remain at lower levels than last year, but the industry generally is seeing encouraging signs as some COVID-19-related restrictions...
Independent living staff, residents feel safe, glad to be part of a community during pandemic: survey
By
Kimberly Bonvissuto
Sep 23, 2020
A national survey of independent senior living residents, staff members and prospective residents show they feel safe and glad to be part of a community during the COVID-19 pandemic.
Some senior living operators add vaccine access to marketing toolkits to help rebuild occupancy
By
Kimberly Bonvissuto
Jan 25, 2021
As the COVID-19 pandemic sends occupancy rates plummeting in senior living communities, some operators are adding vaccine access to their marketing toolbox in a bid to entice prospective residents and...
Campaign highlights benefits of senior living versus home
By
Kimberly Bonvissuto
Apr 26, 2022
Benchmark Senior Living has debuted a new advertising campaign promoting the social opportunities that senior living residents experience compared with older adults isolating at home alone.
75 percent of providers pay commissions to sales, marketing staff: survey
By
Kimberly Bonvissuto
Jun 21, 2022
Seventy-five percent of not-for-profit senior living providers pay commissions to their marketing and sales staffs, with quarterly and bi-weekly payments common, according to the results of a recent Ziegler...
Sales, marketing teams need to ‘reshape the story’ to sell senior living post-COVID
By
Kimberly Bonvissuto
Oct 23, 2020
“It’s a different era we live in. It’s a different story we need to tell,” Jacquelyn Kung, DrPH, CEO of Activated Insights, told attendees during SMASH Week 2020.
COVID-19, in some respects, made senior living more appealing: survey
By
Kimberly Bonvissuto
Feb 09, 2021
COVID-19 didn’t do much to change opinions of potential future senior living residents, with the appeal of those communities mostly increasing in the wake of the pandemic, according to the results of...
Benchmark celebrates ‘confidently coming together again’ in advertising campaign
By
Kimberly Bonvissuto
Jul 29, 2021
While the delta variant and vaccine hesitancy are threatening visitation at some senior living communities, one provider is launching a campaign around its success in building resident confidence in reopening...