Potential rescheduling of marijuana could affect senior living providers, residents
By
Kimberly Bonvissuto
May 22, 2024
A move by the federal government to reclassify marijuana as a schedule III drug could have implications for senior living residents.
Honorees shine at sixth annual McKnight’s Women of Distinction event
By
Kimberly Bonvissuto
May 15, 2024
Senior living, skilled nursing and home care representatives celebrated the accomplishments of many during the 2024 McKnight’s Women of Distinction Awards and Forum ceremony Tuesday at the JW Marriott...
Break through prospects’ ‘paralysis by analysis’ by creating emotional connection: panel
By
Kimberly Bonvissuto
Apr 26, 2024
As senior living prospects become more digitally oriented, they are more educated than ever about life plan communities and their benefits, but sales teams aren’t seeing increased move-ins or shorter...
Digital leads just as ‘hot’ as other ones, expert says
By
Kimberly Bonvissuto
Jan 16, 2024
When it comes to senior living leads, digital sources are king, but senior living communities lack the processes and systems in place to handle those leads, as well as the urgency to work them, according...
Speed to lead continues to plague senior living industry when it comes to digital leads
By
Kimberly Bonvissuto
Apr 18, 2024
Digital leads continue to be a top lead source for senior living operators, but with conversion rates not where they should be, one senior living marketing consultant is asking why.
University programs evolving to train tomorrow’s senior living leaders
By
Kimberly Bonvissuto
Apr 15, 2024
When it comes to educating tomorrow’s leaders in senior living and other areas of aging services, one of the greatest challenges is creating awareness about the opportunities in the field, a panel of...
Provider actions can help assisted living counter ‘great scrutiny’
By
Kimberly Bonvissuto
Feb 29, 2024
The assisted living model is “under threat” following increased federal scrutiny and negative attention from lay media outlets, but providers can take steps to educate lawmakers and the public about...
Public increasingly supports government responsibility for care, payment for older adult needs
By
Kimberly Bonvissuto
Feb 01, 2024
The growing population of older adults and sudden responsibilities during the COVID-19 pandemic have led to a changing mindset among Americans about who should shoulder the responsibilities for their care,...
Bills would limit assisted living liability claims against ‘passive investors’
By
Kimberly Bonvissuto
Feb 26, 2024
Two proposed bills that have the backing of Florida’s senior living industry would limit liability claims against “passive investors” who are not involved in the day-to-day operations of assisted...
Selling in senior living requires conveying its value proposition, experts say
By
Kimberly Bonvissuto
May 06, 2024
Selling senior living is about conveying its unique value proposition through compelling and authentic messaging that resonates with prospective residents and their families, according to a panel of sales...