Fear of increasing senior living costs leads some older adults to agree to pay more upfront
By
Kimberly Bonvissuto
May 09, 2024
With senior living’s affordability a top concern for older adults and their families, 25% of respondents to a new US News & World Report survey said they would be willing to pay more upfront to guarantee...
Integrating key marketing components is key to solving senior living occupancy challenges
By
Kimberly Bonvissuto
Sep 01, 2023
No “silver bullet” exists to solve occupancy challenges, according to one senior living marketing firm. But pulling together all of the key components can lead to operator success.