There is no single silver bullet when it comes to ensuring success in senior living.
Is senior living prepared for the incoming wave of middle-income older adults?
By
Lynne Moore
Nov 27, 2023
Senior housing operators, healthcare and other service providers and public policy makers are going to have to work together to develop creative solutions to serving this significant middle-income cohort.
The big shift coming to senior living
By
Matt Thornhill
Oct 23, 2023
What’s going to happen when members of your best consumer segment don’t need you anymore? We know they already don’t want what you offer.
Senior living’s challenge of omission and commission
By
John O'Connor
Sep 22, 2022
Long-term care could be made better with funding from Congress. But for now, it appears we’ll have to settle for a congressional commission.
Children are our future, and other troubling thoughts
By
John O'Connor
Aug 11, 2022
A new American Advisors Group survey helps put the future of senior living payments in perspective. But not in a good way. For if the findings from 1,510 respondents are anywhere near accurate, the kids...
Senior living’s next opportunity might have a high price of admission
By
John O'Connor
Jun 24, 2021
Why focus on a relatively small cohort when the hoi polloi might fill many more fill units? I guess you could say there are millions of reasons.
A shipshape approach to senior living?
By
John O'Connor
Apr 01, 2021
What are the biggest barriers to affordable seniors housing Lately, this issue has received considerable discussion and some debate. For my money, two challenges rise above the rest.
Pandemic highlights value of senior living for adult children, leaders say
By
Lois A. Bowers
May 11, 2020
One of the positive effects arising from this pandemic, some industry leaders say, is a growing appreciation of senior living among people whose parents are the age of prospective residents.
The state of digital marketing in senior living
By
Jamison Gosselin
Jan 16, 2020
Digital marketing may be the answer to the major challenges affecting senior living in 2020.
The new decade will demand a new type of senior living organization
By
Lisa McCracken
Jan 13, 2020
As the decade turns over, should this milestone also serve as a call to action for senior living organizations to commit to a new normal?