Although the methods we use to market senior living have changed, they never have been more essential to supporting seniors seeking to escape isolation and gain added services and socialization benefits.
Life plan communities earn high marks from residents
By
Michele Holleran, Ph.D., MBA
Apr 14, 2022
Overall resident satisfaction scores went up significantly during the COVID-19 pandemic. Although this finding may seem counterintuitive, there are plausible reasons for the positive scores.
Video monitoring in LTC facilities: How is assisted living affected?
By
Marty Butler
Oct 13, 2016
How do state laws regarding cameras in long-term care facilities affect senior living? Effects may vary by state, but one state’s experience can be instructive.
How CCaH programs are proving their worth during COVID-19
By
Amanda Young, MS, CMC
Apr 20, 2020
Despite challenges, continuing care at home programs quickly have developed innovative ways to support their members and continue to market to prospective members.
They’ll pardon your dust. But don’t you dare ignore the things that matter
By
John O'Connor
Sep 20, 2018
Have operators bent on change become a bit tone deaf about what really matters?
A resident shares the benefits of CCRC living
By
Linda Muston
Jan 04, 2016
I’m not sure that any recruiter or marketing professional can itemize all the little advantages of retirement residence living without personally experiencing it as my husband and I have.
An unsung benefit of CCRCs
By
Lois A. Bowers
Jan 23, 2017
Many continuing care retirement / life plan communities offer a benefit that is not mentioned explicitly on their websites but could be a source of comfort to prospective residents.
The business case for employee well-being interventions
By
Michele Holleran, Ph.D., MBA
Jul 11, 2022
Four stressors are compromising the well-being of the aging services workforce like never before. Here are some best practices to address each of the identified sources of burnout.
How to mitigate risk when a resident needs a higher level of care
By
Brian McGovern
Sep 09, 2019
When a medical assessment determines that a resident needs a higher level of care, the liability risks to a senior living community increase until the resident is relocated. But what if a resident doesn’t...
5 ways senior living communities are evolving to attract active baby boomers
By
Judy Good
Apr 10, 2017
Senior living communities are devising new ways to attract and fulfill the needs of active boomers who want to be able to age in place and have opportunities for creative education and personal exploration.