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The Baby Boom generation is a huge demographic that will have a significant impact on the senior living and healthcare industry, but it cannot be considered as a homogenous group.

A recent report from the US Census Bureau provides a reminder of the importance of working to appeal to a multicultural audience.

How is it that in my 11 years of writing about the long-term care profession, which has been talking about the coming “silver wave” of baby boomers all that time (and more), I don’t recall ever hearing...

As peak hurricane season loomed, one senior living organization shared hurricane preparedness tips with local older adults who still live at home, their families and first responders.

If you’re looking to devise or revise a slogan for your organization, you may need to choose between likableness and memorableness, according to the findings of a recent study.

To attract prospective employees or residents, your senior living community must meet them where they are. If you’re hoping to meet them on social media, new research provides a roadmap of sorts.

Wondering why it’s so difficult getting prospects to move in? Here’s my advice: Watch “Cool Hand Luke.”

Much of the buzz last week was about the solar eclipse, and rightfully so. But another big event was taking place in cities and towns across the country.

Ten thousand Americans turn 65 every day, and if the senior living industry wants to attract them sooner rather than later, communities need to start doing things differently, Cornerstone Affiliates President...

A new report details five “critical concerns” that could be keeping prospective senior living residents from moving in.