For senior living and care organizations looking to begin serving the middle market — and judging by the standing-room-only crowd at a session during the LeadingAge Annual Meeting Sunday afternoon, there...
Not so sure about that ‘silver wave’
By
Lois A. Bowers
Nov 11, 2019
Yes, the aging of the baby boomers may result in a “silver wave” of residents moving into senior living communities, but one investor is urging caution. And independent living “may be left out to...
Remembering the middle market
By
Lois A. Bowers
Feb 25, 2019
Mark your calendars. A release date for the National Investment Center for Seniors Housing & Care’s highly anticipated middle-market study has been announced.
Just the beginning for middle market push
By
Lois A. Bowers
Sep 16, 2019
We’ve read — and McKnight’s Senior Living has written — much about the growing need for senior housing for middle-income older adults since April. Interest has not abated.
How to make senior living more appealing
By
Lois A. Bowers
May 06, 2019
A new study projects that at least 54% of middle-income adults in 2029 won’t be able to afford senior living. But even if people can afford it, will they want it?
The clock is ticking for a long-term care financing solution
By
Lois A. Bowers
Apr 12, 2021
Will a new report on long-term care financing spur action where others have not? Time will tell. But time is of the essence.
Active adult housing in 2022
By
Lynne Moore
Dec 13, 2021
Q. Will active adult housing continue to be a hot market sector for the senior housing industry in 2022? A. All leading indicators look favorable. Active adult housing is a growing and evolving sector...
Senior living trends: Prepare for historic changes in 2020
By
Craig Abbott
Jan 06, 2020
Like never before, senior living and care organizations are facing a time of great uncertainty. These trends will have significant bearing within the senior living space.
The state of digital marketing in senior living
By
Jamison Gosselin
Jan 16, 2020
Digital marketing may be the answer to the major challenges affecting senior living in 2020.
Is senior living prepared for the incoming wave of middle-income older adults?
By
Lynne Moore
Nov 27, 2023
Senior housing operators, healthcare and other service providers and public policy makers are going to have to work together to develop creative solutions to serving this significant middle-income cohort.