Digital marketing may be the answer to the major challenges affecting senior living in 2020.
4 ways sales teams can foster community in senior housing
By
Lindsay Casillas
Aug 02, 2018
Fostering an authentic sense of community is the most important part of working in any aspect of the senior living industry, but it is especially true in sales.
How technology can boost waitlist engagement and conversion in senior living
By
Fahad Aziz
Jul 02, 2020
Now that the COVID-19 pandemic has put a temporary hold on tours and visits in many areas, tech solutions can give prospective residents a real feel for a community even when they aren’t able to see...
5 keys to strengthening your referral network
By
Max Gottlieb
Mar 17, 2016
Building a reliable network isn’t going to happen overnight, but with the right combination of strategy and hard work, a steady stream of referrals will be yours.
How to use content marketing to increase occupancy
By
Isaac Szymanczyk
Aug 17, 2017
Millions of Americans could be moving into senior living communities over the next 20 years. Will your community be able to reach this audience and their loved ones with messages that resonate?
6 tips for optimizing your senior living website
By
Jamison Gosselin
Dec 12, 2019
If your goal is conversion, then website design must be a priority.
3 blind spots in your senior living business (and how to fix them)
By
Lindsay Casillas
Jun 07, 2018
Senior living professionals may have blind spots regarding prospective residents and the sales methods used to familiarize them with communities. Fortunately, ways exist to address them.
5 steps to generating inbound leads for your senior living community
By
Alan J. Duro
Apr 27, 2017
Generating leads online has the power to transform your marketing by reducing the cost per lead while delivering higher-quality prospects to your sales team.