We all hear that communication is important, but what do we do about it? Here are some tips to enhance communication mindfulness.
Trust and transparency are cornerstones of a healthy senior living culture
By
Shelley Esden
Mar 28, 2022
Across virtually all business categories, COVID-19 and its aftermath have accelerated and intensified trends that existed before the pandemic. Perhaps nowhere is that truer than in reaffirming the primacy...
Viewing your brand through the lens of customer experience
By
Courtney Malengo, APR
Oct 31, 2016
Powerful brands put customers and their experiences at the forefront, using that information to drive return on investment, products, services and amenities.
4 senior living advertising ideas to help you avoid stereotyping
By
Nicole Wagner
Nov 05, 2018
Falling into the trap of using advertising ideas that rely on senior stereotypes will make it difficult for you to generate interest in your community. Use these tips to help avoid stereotyping older adults...
Getting real: How social media helped build trust, engagement at Arrow Senior Living
By
Amanda Tweten
Feb 08, 2021
It was Saturday morning, the day after we learned that senior living communities across the country were being asked to close their doors to nonessential visitors. Phones at the 26 communities we manage...
Crisis communication: Senior living sector’s challenges are in the early stage
By
Tim O'Brien
Sep 08, 2020
The pandemic has really sunk the industry’s reputation, and it’s going to take a lot to revive it. These PR strategies can be used to increase business and attract employees.
Launching a new community
By
Lori Alford
Nov 14, 2016
Opening a new senior living community can present many unique challenges, but in my 25-plus years of experience, I have found that two actions are crucial.
How we market CCRC living in a COVID-19 hot spot
By
Eric L. Eichhorst
Jul 20, 2020
Although the methods we use to market senior living have changed, they never have been more essential to supporting seniors seeking to escape isolation and gain added services and socialization benefits.
Best practices: Help make the move-in decision easy
By
Lauren Zimmerman Cook
Jun 11, 2018
These processes can help potential residents and their families make better-informed decisions about when is the right time for assisted living for themselves or their loved ones.
Senior living sales and marketing professionals reveal biggest challenges
By
Rick Whittington
May 14, 2018
A national survey provides insights into where senior care sales and marketing professionals should spend their time and energy.