‘Cat ladies’ and other childless people present an opportunity for senior living
By
Lois A. Bowers
Jul 29, 2024
Just as “childless cat ladies” are in the news, the Pew Research Center has released a new study delving into the reasons some people do not have children, as well as how those decisions have...
Jonesing for separate recognition
By
Lois A. Bowers
Apr 15, 2024
How is it that in my 11 years of writing about the long-term care profession, which has been talking about the coming “silver wave” of baby boomers all that time (and more), I don’t recall ever hearing...
The importance of activities
By
Lois A. Bowers
Sep 25, 2023
Every senior living community plans activities to provide socialization opportunities and help residents remain active and engaged. Now, a study shows that activities help older adults feel happier, healthier,...
Your choice: Likable or memorable?
By
Lois A. Bowers
Aug 07, 2023
If you’re looking to devise or revise a slogan for your organization, you may need to choose between likableness and memorableness, according to the findings of a recent study.
The recruiting and retention strategy you’re probably not using
By
Lois A. Bowers
Aug 07, 2022
A word that starts with W may represent an untapped opportunity for senior living operators to help recruit and retain workers, industry experts say. It’s not wages.
To attract older workers, clean up your language
By
Lois A. Bowers
Jan 30, 2023
Research by Preply suggests that if you want to attract older workers, you may need to clean up the language you use in your job postings.
A stumbling block on the way to an Alzheimer’s cure
By
Lois A. Bowers
Nov 14, 2022
In a new study, 56% of participants said they were not likely to take part in a trial of a dementia-prevention drug. Senior living may be able to play a role in decreasing that percentage.
This decline could be good news
By
Lois A. Bowers
Feb 21, 2023
Good news for older adults and those who care about them: The prevalence of disabilities among Americans aged 65 or more years is “much lower” than it was for the same age group a decade earlier.
What you can learn from chatty Kathy, chatty Kyle and their co-workers
By
Lois A. Bowers
Mar 27, 2023
Excessively talkative employee could be negatively affecting your business, according to the findings of a new survey.
Ready or not, here it comes — in fact, it’s here
By
Lois A. Bowers
Aug 29, 2022
From tools that help employers improve the recruiting and retention of workers to self-driving cars that help residents get around in Florida or California, senior living already has a front-row seat to...