For senior living and care organizations looking to begin serving the middle market — and judging by the standing-room-only crowd at a session during the LeadingAge Annual Meeting Sunday afternoon, there...
Is senior living prepared for the incoming wave of middle-income older adults?
By
Lynne Moore
Nov 27, 2023
Senior housing operators, healthcare and other service providers and public policy makers are going to have to work together to develop creative solutions to serving this significant middle-income cohort.
The big shift coming to senior living
By
Matt Thornhill
Oct 23, 2023
What’s going to happen when members of your best consumer segment don’t need you anymore? We know they already don’t want what you offer.