Although the methods we use to market senior living have changed, they never have been more essential to supporting seniors seeking to escape isolation and gain added services and socialization benefits.
How CCaH programs are proving their worth during COVID-19
By
Amanda Young, MS, CMC
Apr 20, 2020
Despite challenges, continuing care at home programs quickly have developed innovative ways to support their members and continue to market to prospective members.
Prepare your senior living community’s social media for 2020
By
Devon Gardner
Dec 23, 2019
Whether you plan to get your senior living community active on social media for the first time in 2020 or are ready to improve your current presence to better showcase your offerings and reach more prospective...
Are you ready for the Solo Agers?
By
Sara Zeff Geber, Ph.D.
Mar 26, 2018
Developers, owners and managers of residential retirement communities must start now to plan for the influx of residents who do not have the traditional family support. Here are some points to consider...
How to help ease concerns of prospective residents
By
Angela Copeland
Jan 23, 2017
Moving into a senior living community is a big decision for older adults and their families. Community leaders not only must answer questions but also must reassure them, provide support, act as a resource...
5 ways to conquer an increasingly complex online world
By
Mike C. Gray, APR
Andrew K. Ryan, APR
Jan 19, 2016
If you are not positioning your community well online, then you may be missing out to your competition.