Across the ages, stories have been passed down to build culture, entertain, educate and inspire. Storytelling started as an oral tradition, evolved to pictures then to writing. A memorable story discloses...
6 ways to minimize risk within your senior living community
By
Kenita Hill
May 12, 2022
If you can maintain a low level of risk in your senior housing community, it can keep your residents and staff members safe.
Big hair rock bands, fanny packs and printed monthly newsletters
By
Gerrit VandeKemp
Jun 03, 2021
What could these things possibly have in common?
Tips to help you manage COVID-19 vaccine communication online
By
Annie Haarmann
Jan 21, 2021
After a year of hardship, senior living communities have reason to hope for better days ahead: the distribution of a COVID-19 vaccine. As widely reported, long-term care providers are among the first to...
An alternative to the referral-based system
By
Michael Eidsaune
Sep 03, 2020
With some help, mission-driven advisers can play a critical role in helping senior living operators and residents and families when it comes to the community selection process.
How technology can boost waitlist engagement and conversion in senior living
By
Fahad Aziz
Jul 02, 2020
Now that the COVID-19 pandemic has put a temporary hold on tours and visits in many areas, tech solutions can give prospective residents a real feel for a community even when they aren’t able to see...
How senior living marketers can bridge the digital-to-offline disconnect and increase leads
By
Kayla Hammersmith
Jan 23, 2020
By connecting online ads to offline conversions, senior living marketers can create more effective and efficient digital marketing campaigns that increase leads, convert at higher rates and keep costs...
The state of digital marketing in senior living
By
Jamison Gosselin
Jan 16, 2020
Digital marketing may be the answer to the major challenges affecting senior living in 2020.
6 tips for optimizing your senior living website
By
Jamison Gosselin
Dec 12, 2019
If your goal is conversion, then website design must be a priority.
3 tactics to create referrals in your market
By
Matthew Forman, MHA
Nov 08, 2018
The typical sales calls in the field are not yielding the results they have in the past. Here are a few tips to support your sales efforts in your service area.