Q. Will active adult housing continue to be a hot market sector for the senior housing industry in 2022? A. All leading indicators look favorable. Active adult housing is a growing and evolving sector...
The clock is ticking for a long-term care financing solution
By
Lois A. Bowers
Apr 12, 2021
Will a new report on long-term care financing spur action where others have not? Time will tell. But time is of the essence.
3 truths in senior living as industry recovers from COVID-19
By
Nora Wiley
May 26, 2020
As we find our “new normal” in the age of the coronavirus, we’ll be faced with a consumer who not only likely took some market-based financial loses but who also has become cautious about...
Pandemic highlights value of senior living for adult children, leaders say
By
Lois A. Bowers
May 11, 2020
One of the positive effects arising from this pandemic, some industry leaders say, is a growing appreciation of senior living among people whose parents are the age of prospective residents.
The state of digital marketing in senior living
By
Jamison Gosselin
Jan 16, 2020
Digital marketing may be the answer to the major challenges affecting senior living in 2020.
The new decade will demand a new type of senior living organization
By
Lisa McCracken
Jan 13, 2020
As the decade turns over, should this milestone also serve as a call to action for senior living organizations to commit to a new normal?
Senior living trends: Prepare for historic changes in 2020
By
Craig Abbott
Jan 06, 2020
Like never before, senior living and care organizations are facing a time of great uncertainty. These trends will have significant bearing within the senior living space.
Not so sure about that ‘silver wave’
By
Lois A. Bowers
Nov 11, 2019
Yes, the aging of the baby boomers may result in a “silver wave” of residents moving into senior living communities, but one investor is urging caution. And independent living “may be left out to...
Just the beginning for middle market push
By
Lois A. Bowers
Sep 16, 2019
We’ve read — and McKnight’s Senior Living has written — much about the growing need for senior housing for middle-income older adults since April. Interest has not abated.
Affordable options for the middle class
By
Lois A. Bowers
Sep 03, 2019
As the senior living industry looks to find ways to serve the silver wave of baby boomers, including those in the middle market, all ideas should be on the table as potential solutions. Ever heard of the...