Why is senior living overlooking this golden opportunity?
By
John O'Connor
Dec 07, 2017
To judge by many of the marketing materials the senior living field produces, a major benefit is not being touted.
‘What we’ve got here is failure to communicate’
By
John O'Connor
Apr 07, 2016
Wondering why it’s so difficult getting prospects to move in? Here’s my advice: Watch “Cool Hand Luke.”
Senior living could take a lesson from this Nobel Laureate
By
John O'Connor
Oct 12, 2017
What does the Nobel Memorial Prize in Economic Sciences have to do with senior living? Not much, except that perhaps the way you go about trying to fill your units may be seriously flawed.
No surprise why this event was a SMASH-ing success
By
John O'Connor
Sep 26, 2019
There are quite a few reasons why this week’s Senior Care Sales & Marketing Summit attracted an overflow crowd.
Sometimes being a good neighbor is simple
By
Lois A. Bowers
Sep 17, 2018
As peak hurricane season loomed, one senior living organization shared hurricane preparedness tips with local older adults who still live at home, their families and first responders.
How CCaH programs are proving their worth during COVID-19
By
Amanda Young, MS, CMC
Apr 20, 2020
Despite challenges, continuing care at home programs quickly have developed innovative ways to support their members and continue to market to prospective members.
Success can come in all sizes
By
Lois A. Bowers
Jul 05, 2016
The owner of a six-bed senior living community shares advice on marketing, management and operations, and communities of all sizes may find her insights helpful.
More bragging rights for senior living
By
Lois A. Bowers
Sep 07, 2021
The much-anticipated “silver wave” is about to hit senior living, and waiting for it is an expanding number of tools to help prospective residents and their families select new places to live and to...
3 blind spots in your senior living business (and how to fix them)
By
Lindsay Casillas
Jun 07, 2018
Senior living professionals may have blind spots regarding prospective residents and the sales methods used to familiarize them with communities. Fortunately, ways exist to address them.
How we market CCRC living in a COVID-19 hot spot
By
Eric L. Eichhorst
Jul 20, 2020
Although the methods we use to market senior living have changed, they never have been more essential to supporting seniors seeking to escape isolation and gain added services and socialization benefits.