How to get the most from automated marketing in senior living
By
Sean Leonard
Apr 04, 2024
Here is what we know to be true about automation implementation — what works, what doesn’t work and where you can save time, effort and money.
Shaping a better future for the human resources function in senior living and care
By
Dean Moore
Mar 25, 2024
The future of human resources may not be what it used to be, but it still could be bright for the right individuals.
The answer to tackling the staffing crisis: start with the culture
By
Katherine Wells
Feb 29, 2024
We have been faced with a pressing long-term care dilemma for the last several years, and it is only getting worse.
New research can help you attract prospective employees, residents
By
Lois A. Bowers
Feb 20, 2024
To attract prospective employees or residents, your senior living community must meet them where they are. If you’re hoping to meet them on social media, new research provides a roadmap of sorts.
AI revolution in senior living communities: A strategic guide for leaders
By
Amy Hester, PhD, RN, BC, FAAN
Jan 25, 2024
The integration of artificial intelligence in senior living communities no is longer a futuristic concept but a present-day reality, offering transformative potential in enhancing resident care and operational...
4 challenges that senior living leaders must address to thrive in 2024
By
Mark Bryan
Jan 16, 2024
Here are four challenges and their implications that leaders and companies could face that must be addressed if they are to thrive in 2024.
Say goodbye to traditional paid search advertising – and hello to AI
By
Amy McClain
Jul 10, 2023
Senior living operators can work around Google Ad restrictions by leveraging intent-based ad targeting.
Finding the right fit: Design lessons learned from people with dementia
By
Marije Seinen
Sep 01, 2022
As a user-centered designer, I’ve spent part of my career working to improve the lives of people living with dementia. In healthcare, I’ve seen firsthand that the success of a product often hinges...
Social isolation: A serious but under-recognized health risk
By
Cathy Lipton, MD
Jul 28, 2022
How senior living communities can build on pandemic lessons to reduce loneliness.
How technology is helping senior living centers combat omicron
By
Danielle Myers
Mar 31, 2022
Over the course of the pandemic, senior living communities have upgraded their safety plans to better protect their residents and staff from new threats. One of the most impactful ways that senior living...