Say goodbye to traditional paid search advertising – and hello to AI
By
Amy McClain
Jul 10, 2023
Senior living operators can work around Google Ad restrictions by leveraging intent-based ad targeting.
Consider these points when planning senior living campuses and communities
By
Julie Heiberger, AIA, NCARB, LEED AP
Jon Rynish, AIA LEED AP
May 30, 2023
Senior living organizations are finding that the priorities of yesteryear far different from today. Just as with many other aspects of our society, the pace of change has heightened for the industry. We’ve...
3 ways to increase lead generation in senior living
By
Jen Malloy
Mar 13, 2023
Use the latest marketing tools to help you stay ahead of the never-ending race to reach leads, and find time to practice self-care.
Virtual assistant, how do I help residents keep enjoying life as they grow older?
By
Stelios Zygouris
Mar 09, 2023
Lately, everyone is talking about artificial intelligence, or AI, and how it will transform our lives. Self-driving cars, algorithms that analyze our health data to provide personalized medicine and diet,...
The threat of lithium battery fires is real!
By
Stan Szpytek
Jan 09, 2023
As power sources for electronic equipment, appliances and devices used in senior living communities and nursing homes become more sophisticated and battery technology advances, the threat of a lithium...
Engaging the LEP patient population with virtual care
By
AnnaMaria Turano
Jul 29, 2021
It is important to be able to communicate effectively with Limited English Proficient home care clients.
Three technologies that are changing the landscape of home health organizations in 2021
Jun 24, 2021
While organizations continue on their mission to manage the pandemic, it’s also time for them to begin thinking about future-proofing themselves to create a more robust system of delivery.
Using data analytics to thrive in the PDGM era
By
Amy Anderson
Jun 10, 2021
In the era of PDGM, the best way to streamline workflows, increase staff satisfaction and translate data into actionable information is to use the right technology.
3 ways to increase referrals and differentiate your home health organization
By
Bill Miller
Hope Wormuth
Jun 08, 2021
With advances in technology and data analytics, it’s time for the industry to put science at the forefront of the referral process.
Into the future: Amazon and the rise of personal healthcare
By
Robin Gaster
May 04, 2021
Amazon is uniquely well-positioned to drive the next steps into the era of personal medicine.