Here are some tips to assess your organization’s reputation, proactively identify reputational risks and implement strategies to bolster your reputation.
How we market CCRC living in a COVID-19 hot spot
By
Eric L. Eichhorst
Jul 20, 2020
Although the methods we use to market senior living have changed, they never have been more essential to supporting seniors seeking to escape isolation and gain added services and socialization benefits.
How to communicate about coronavirus and quell fear
By
Courtney Malengo, APR
Mar 12, 2020
Your community is about to go on trial in the court of public opinion. Here are some tips to communicate before and after COVID-19 cases are detected, to ensure that you are positioned to weather the storm.
Prepare your senior living community’s social media for 2020
By
Devon Gardner
Dec 23, 2019
Whether you plan to get your senior living community active on social media for the first time in 2020 or are ready to improve your current presence to better showcase your offerings and reach more prospective...
How a good story can bolster media outreach
By
Wendy D’Alessandro
Sep 17, 2018
Senior living residents, their families and team members are a treasure trove of authentic stories that showcase what it’s like to live and work in a community.
More than a website: Digital marketing for senior living
By
Nicole Wagner
May 07, 2018
After your website is in place, what digital marketing tactics should your community use? Here are five ideas.
Are you ready for the Solo Agers?
By
Sara Zeff Geber, Ph.D.
Mar 26, 2018
Developers, owners and managers of residential retirement communities must start now to plan for the influx of residents who do not have the traditional family support. Here are some points to consider...
5 senior living marketing points to remember in 2018
By
Kerry Phillips
Feb 12, 2018
We gathered a group of senior housing marketing experts to forecast upcoming trends.
Countering the illusion of communication
By
Courtney Malengo, APR
Jun 26, 2017
We all hear that communication is important, but what do we do about it? Here are some tips to enhance communication mindfulness.
5 ways senior living communities are evolving to attract active baby boomers
By
Judy Good
Apr 10, 2017
Senior living communities are devising new ways to attract and fulfill the needs of active boomers who want to be able to age in place and have opportunities for creative education and personal exploration.