Don’t sit on these revenue-generating opportunities
By
Steve McDonald
Jun 14, 2021
Creating a virtual marketplace represents a tremendous business opportunity for innovators who want to see their residents and local older adults thrive.
How we market CCRC living in a COVID-19 hot spot
By
Eric L. Eichhorst
Jul 20, 2020
Although the methods we use to market senior living have changed, they never have been more essential to supporting seniors seeking to escape isolation and gain added services and socialization benefits.
Taking aim at the CCRC model
By
Daniel Ruth
Nov 11, 2019
Continuing care retirement communities offer peace of mind that often comes with a six- to seven-figure entrance fee. Leadership at the San Francisco Campus for Jewish Living chose a different path.
How to mitigate risk when a resident needs a higher level of care
By
Brian McGovern
Sep 09, 2019
When a medical assessment determines that a resident needs a higher level of care, the liability risks to a senior living community increase until the resident is relocated. But what if a resident doesn’t...
Wellness redesigned: Centers for healthy living in the 21st century
By
Claire Dickey, AIA
Jun 12, 2017
For senior living operators looking for a way to bridge the gap between the housing, healthcare, hospitality and education sectors, the center for healthy living concept presents an exciting opportunity...
5 ways senior living communities are evolving to attract active baby boomers
By
Judy Good
Apr 10, 2017
Senior living communities are devising new ways to attract and fulfill the needs of active boomers who want to be able to age in place and have opportunities for creative education and personal exploration.
Prepare now for the coming shift in resident engagement
By
Michele Holleran, Ph.D., MBA
Sep 06, 2016
If offering an extensive variety of activities is your idea of resident engagement, think again. New research identifies four key dimensions of engagement.
What’s in a name? Your organization’s future viability, that’s what!
By
Lisa McCracken
Jul 18, 2016
Just as family names were powerful in the story of Romeo and Juliet, names and labels are critical as we look to the future of the senior living sector.
Do Americans understand what a CCRC Is?
By
Shelley Ballet
Mar 14, 2016
We need to work together to change the perceptions that keep people from exploring the continuing care retirement community as a healthy, positive, viable lifestyle choice.
A resident shares the benefits of CCRC living
By
Linda Muston
Jan 04, 2016
I’m not sure that any recruiter or marketing professional can itemize all the little advantages of retirement residence living without personally experiencing it as my husband and I have.