How to get the most from automated marketing in senior living
By
Sean Leonard
Apr 04, 2024
Here is what we know to be true about automation implementation — what works, what doesn’t work and where you can save time, effort and money.
New research can help you attract prospective employees, residents
By
Lois A. Bowers
Feb 20, 2024
To attract prospective employees or residents, your senior living community must meet them where they are. If you’re hoping to meet them on social media, new research provides a roadmap of sorts.
Say goodbye to traditional paid search advertising – and hello to AI
By
Amy McClain
Jul 10, 2023
Senior living operators can work around Google Ad restrictions by leveraging intent-based ad targeting.