Would you want to know if Alzheimer’s disease is starting to feast on your brain? It turns out the answer soon might be in your hands.
These no-shows are enough to make you sick
By
John O'Connor
Aug 01, 2019
We’re hearing a lot these days about how difficult it is to find enough workers. But the discussion often overlooks a related problem.
How to improve senior living? Don’t just count the ways
By
John O'Connor
Feb 10, 2022
A new report offers so many specific ways assisted living can be improved. Any single item by itself can help. Collectively, they could significantly change the face of senior living — for the better.
Why is senior living overlooking this golden opportunity?
By
John O'Connor
Dec 07, 2017
To judge by many of the marketing materials the senior living field produces, a major benefit is not being touted.
Maybe it’s time to change the message
By
John O'Connor
Nov 12, 2015
A new survey sheds light on what the message of senior living communities’ marketing materials should be, but reality doesn’t match.
This shouldn’t be his decision to make
By
John O'Connor
Jan 20, 2022
This is one time when a governor’s decision to ignore the Supreme Court will come at a high cost. For others, that is.
A game-changing marketing opportunity for senior living
By
John O'Connor
Sep 28, 2023
But this week, another great reason for residents to enter your community was revealed. And it’s nothing short of groundbreaking.
A very troubling $56 billion question
By
John O'Connor
Jul 08, 2021
Considering some of the alternatives, I’m far from convinced that bankrupting Medicare for the sake of Aduhelm would be money well spent.
Meet your new foe, same as the old foe
By
John O'Connor
Jul 28, 2016
Assisted living got where it is today largely by promising to do a better job than nursing homes. That same strategy — under admittedly different circumstances — also may be the key to future success.
Is it too soon to put the coronavirus in perspective?
By
John O'Connor
Mar 12, 2020
We need to give this emerging virus the respect and response it deserves. But let’s also try to keep things in perspective.