‘Killer nurse’ movies remind senior living entities, professionals about reporting requirements
By
Timothy J. Ford, Esq.
Feb 06, 2023
New films remind senior living entities and professionals about legal reporting obligations that arose in response to a terrifying case.
3 market opportunities in senior living
By
Don Pelgrim
Jan 26, 2023
Timing is everything, and for those who know where to look, marketplace opportunities will continue to abound.
Handling emotional resident expression not difficult but requires training
By
Vicki de Klerk-Rubin
Jan 23, 2023
Learning to handle any emotional or needs-based resident expression is not difficult. One simply needs the training.
5 unexpected lessons learned from a retirement community roundtable
By
Derek Dunham
Oct 30, 2023
The Roundtable Project is a weekly meeting that is open to marketing leaders at retirement communities nationwide.
The big shift coming to senior living
By
Matt Thornhill
Oct 23, 2023
What’s going to happen when members of your best consumer segment don’t need you anymore? We know they already don’t want what you offer.
Falls prevention design considerations for senior living communities
By
Rob Geller
Jun 29, 2023
A holistic design approach empowers older adults to lead fulfilling lives with enhanced peace of mind and overall well-being.
Say goodbye to traditional paid search advertising – and hello to AI
By
Amy McClain
Jul 10, 2023
Senior living operators can work around Google Ad restrictions by leveraging intent-based ad targeting.
Deliberate actions protect senior living communities from fire, safety issues
By
Stan Szpytek
Jun 26, 2023
Fire and life safety compliance does not happen by accident in a senior living community. Ensuring a safe and secure environment of care requires the integration of fire protection and life safety systems...
Creating healthy buildings
By
Mary Fox
Jun 08, 2023
With an abundant, and sometimes overwhelming, array of tax credits and rebates from federal, state and other agencies, assisted living leaders have a once-in-a-lifetime opportunity to rehabilitate existing...
Communicating in the age of activism and disinformation
By
Courtney Malengo, APR
May 22, 2023
What do you do when a movement is mobilized against you, or a disinformation campaign is lobbed at your executive or community? Here are six steps to consider as you approach any communication challenge.