Why is senior living overlooking this golden opportunity?
By
John O'Connor
Dec 07, 2017
To judge by many of the marketing materials the senior living field produces, a major benefit is not being touted.
How to get the most from automated marketing in senior living
By
Sean Leonard
Apr 04, 2024
Here is what we know to be true about automation implementation — what works, what doesn’t work and where you can save time, effort and money.
A Place for Mom is sold to new investors
By
Lois A. Bowers
Jul 06, 2017
A Place for Mom is being sold to technology investment firm Silver Lake and global growth equity firm General Atlantic by its current investor, growth private equity firm Warburg Pincus, the companies...
Online reviews ‘possible, yet underexplored’ source of data on assisted living quality: study
By
Kimberly Bonvissuto
Mar 24, 2023
In an industry that lacks public quality reporting data, prospective residents are turning to online reviews, which may or may not be valid and reliable measures of quality and satisfaction, according...
Meadowood rebrands, drops ‘senior living’ from name
By
Kathleen Steele Gaivin
Jun 01, 2023
Meadowood, a continuing care retirement / life plan community in Worcester Township, PA, has rebranded, dropping “senior living” from its name, logo and signage, the provider announced Monday.
Maybe it’s time to change the message
By
John O'Connor
Nov 12, 2015
A new survey sheds light on what the message of senior living communities’ marketing materials should be, but reality doesn’t match.
Those 85+ at high risk of social isolation, study finds
By
Lois A. Bowers
Jan 08, 2017
Suggesting one way in which senior living communities can offer a solution to an aging-related issue, newly published research finds that people aged more than 85 years are significantly more likely to...
So, you want to call yourself a healthcare provider?
By
John O'Connor
Oct 19, 2023
Transitioning to healthcare holds the promise of portfolio expansion and new revenues for senior living, but new challenges will arise, too.
Erickson unveils new name, logo as part of $3 billion expansion strategy
By
Lois A. Bowers
Apr 28, 2021
Erickson Living is changing its name to Erickson Senior Living and rolling out a new logo as part of a strategy that will see almost $3 billion in development and construction over the next five years....
Selling in senior living requires conveying its value proposition, experts say
By
Kimberly Bonvissuto
May 06, 2024
Selling senior living is about conveying its unique value proposition through compelling and authentic messaging that resonates with prospective residents and their families, according to a panel of sales...