Tips to help you manage COVID-19 vaccine communication online
By
Annie Haarmann
Jan 21, 2021
After a year of hardship, senior living communities have reason to hope for better days ahead: the distribution of a COVID-19 vaccine. As widely reported, long-term care providers are among the first to...
Oldest boomers aren’t looking for their parents’ senior living: panels
By
Kimberly Bonvissuto
Sep 19, 2022
WASHINGTON, DC — Senior living providers looking to entice tomorrow’s residents should forget about John Wayne and Bing Crosby and think about Pink and Madonna instead.
A toast to creative marketing
By
Lois A. Bowers
Aug 28, 2017
Much of the buzz last week was about the solar eclipse, and rightfully so. But another big event was taking place in cities and towns across the country.
A slam dunk to increase move-ins?
By
Lois A. Bowers
Mar 20, 2017
If basketball isn’t part of your present marketing efforts, it could be part of your future, according to new research.
Seeing is believing for prospective residents
By
Adam Manchester
Sep 25, 2023
The process of selecting a senior living community can be both daunting and overwhelming. That’s why it’s so important to help prospective residents and their adult children both see and feel what...
Countering the illusion of communication
By
Courtney Malengo, APR
Jun 26, 2017
We all hear that communication is important, but what do we do about it? Here are some tips to enhance communication mindfulness.
How to communicate about coronavirus and quell fear
By
Courtney Malengo, APR
Mar 12, 2020
Your community is about to go on trial in the court of public opinion. Here are some tips to communicate before and after COVID-19 cases are detected, to ensure that you are positioned to weather the storm.
How to create a sense of urgency with prospective residents
By
Lara Moga
Aug 15, 2016
When a potential resident asks for time to consider moving in, how you respond could determine whether you close the sale.
New online service launches to connect senior living communities with prospects
By
Kathleen Steele Gaivin
Dec 07, 2022
Not unlike online dating matching services, Chicago-based Referah launched Tuesday with an online referral service that matches operators with older adults seeking a senior living community. The idea behind...
3 tactics to create referrals in your market
By
Matthew Forman, MHA
Nov 08, 2018
The typical sales calls in the field are not yielding the results they have in the past. Here are a few tips to support your sales efforts in your service area.