How to get the most from automated marketing in senior living
By
Sean Leonard
Apr 04, 2024
Here is what we know to be true about automation implementation — what works, what doesn’t work and where you can save time, effort and money.
It’s about time in the selling zone
By
David Smith
Oct 18, 2021
A prospect-centered perspective will help enhance the lives of many of the 90% of older adults who fearfully cling to their houses and to lifestyles that no longer fit their needs.
Has pop culture ruined retirement?
By
Seth Anthony
Jun 24, 2019
How does society interpret the idea of retirement? Three television shows come to mind.
The 7 cardinal sins of marketing in aging services (and how to avoid them)
By
Wendy O’Donovan Phillips
Jul 30, 2018
Before investing in more marketing efforts, master the marketing mix by considering the mistakes committed by aging services organizations.
Storytelling strategy for retention and recruitment
By
Courtney Malengo, APR
Mar 14, 2022
As the great resignation continues, it has become clear that what employees want, and what employers think that employees want, are two very different things. McKinsey & Company’s recent study put this...
5 steps to generating inbound leads for your senior living community
By
Alan J. Duro
Apr 27, 2017
Generating leads online has the power to transform your marketing by reducing the cost per lead while delivering higher-quality prospects to your sales team.
Big hair rock bands, fanny packs and printed monthly newsletters
By
Gerrit VandeKemp
Jun 03, 2021
What could these things possibly have in common?
‘The Golden Bachelor’ could be a golden opportunity
By
Lois A. Bowers
Oct 23, 2023
Is “The Golden Bachelor” another example of stereotyping and ageism? Or is the show’s outreach and focus on older adults a reason to cheer?