A Place for Mom adds OurParents brand to portfolio
By
Lois A. Bowers
Nov 03, 2016
Senior living referral service A Place for Mom is adding the OurParents brand to its portfolio of services focused on helping families find services and care solutions, the company announced Thursday.
Research relays which media can reach prospective residents
By
Lois A. Bowers
Feb 22, 2016
Interested in advertising to attract potential residents? New research offers some insights into the habits and preferences of older adults.
Philanthropy is a team sport
By
Z. Allen Abbott, PhD
Marianna Calabrese
Cheryl Franceschi
Sarah Malchow
Lisa Woletz
Apr 22, 2024
The most essential characteristic for philanthropic success is teamwork. When all understand their vested interest in philanthropy’s success, and they understand the role they play, everyone wins.
How to get more mileage from your Facebook efforts
By
Lois A. Bowers
Aug 18, 2017
Facebook can be a way to reach prospects, build a sense of community among residents and keep older adults engaged with family and friends. Two big issues can keep seniors off the social networking site,...
A Place for Mom is sold to new investors
By
Lois A. Bowers
Jul 06, 2017
A Place for Mom is being sold to technology investment firm Silver Lake and global growth equity firm General Atlantic by its current investor, growth private equity firm Warburg Pincus, the companies...
Thrive Senior Living launches ‘Playing Favorites’ brand campaign
Jul 16, 2018
Thrive Senior Living has unveiled “Playing Favorites,” a year-long ad campaign meant to be an irreverent, tongue-in-cheek way to set the brand apart with the decision-making adult children...
Yardi introduces mobile app for senior living customer relationship management
Apr 24, 2018
Yardi Senior CRM has tools designed specifically to enable senior living operators to securely view and edit CRM information via iOS and Android devices.
New Census Bureau data show steady increase in prospective residents
By
Lois A. Bowers
Apr 20, 2018
Data released by the U.S. Census Bureau on Thursday show a steady increase in the number of adults of the age when many start moving into senior living communities.
5 ways to increase occupancy through marketing
By
Lois A. Bowers
Mar 29, 2018
More than 70% of senior living sales and marketing professionals are held directly accountable for occupancy in their communities, according to a new guide from Linkmedia360.
42 are in first class of senior living sales counselor certificate recipients
Mar 13, 2018
Forty-two individuals from 16 senior living companies make up the first class of senior living sales counselor certificate recipients, Argentum announced Monday.